In the EOS (Entrepreneurial Operating System) framework, "The List" refers to a target list of companies that a business aims to engage with, sell to, or partner with over a defined period, typically within a 90-day cycle. This list is a strategic component of the business development process, identifying key prospects that align with the company's growth goals.
"The List" helps the leadership team focus their marketing and sales efforts by narrowing down their outreach to high-value targets, ensuring resources are allocated efficiently. Regularly reviewed during leadership meetings, "The List" serves as a tool to measure progress, identify potential obstacles in reaching these prospects, and adjust tactics as necessary to achieve desired results.