Article Last Updated: March 3, 2024
If you have digital goods, eg. e-books, fitness memberships, you’re looking to promote in your mobile app, you must direct guests to purchase them directly on your website since Apple and Google Play stores mandate they are sold via in-app subscription. Below are examples of how other apps achieve this.
<aside> 💡 Note: You should still provide descriptions of these offerings within your app.
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Purchases AND upgrades must be done on the Spotify website. They use the classic language, “You can't upgrade to Premium in the app. We know, it's not ideal.”
OPC (one of our Vyten apps) embeds images within their native CMS articles to achieve a similar effect to Spotify, comparing free and paid memberships.
Should you choose the route of in-app subscription, here is an example of how you can offer a monthly and yearly option, promoting a significant discount to enrolling annually.
Should you choose the route of in-app subscription, this is an example of how Audible does their revenue share, eg. authors get a cut of the in-app subscription proceeds.
