Article Last Updated: January 23, 2024


What is Deep Linking?

Deep links send users directly to specific locations within your app instead of a website or a store, saving users time and energy finding a particular page themselves – significantly improving the user experience and increasing your conversion rate and retention rate.

Why Does This Matter?

Deep links produce a seamless user journey that reduces churn and increases the likelihood of installing your app. They let you make sophisticated campaigns while providing a better user experience, moving users onto your app in a single click.

Installing a Domain Name (CNAME Configuration)

You will need to create a CNAME record with your domain name administrator (registrar or hosting company) using the following values:

Please notify your Project Manager or [email protected] when this is done. Include your domain name to the email as confirmation.

Tips for Success

Documentation for Popular Domain Hosts

GoDaddy: https://uk.godaddy.com/help/add-a-cname-record-19236

Google: https://support.google.com/domains/answer/3290350#zippy=%2Cresource-records